Website redesign for ethical supplements brand

Food & Drink

Omvits (... is an ethical, sustainable supplement company, focusing on products like our algae-derived Omega-3 ... Our audience primarily includes individuals who follow a plant-based, vegetarian, or flexitarian diet, care about the environment, and are ... We’re a group of like-minded souls, dedicated to helping people take care of their health and wellbeing in a way that’s also kind to our ... We have a commitment to using plant-based, sustainable ingredients and plastic-free packaging in all our ... This is because we’re inspired by nature so a connection to the natural world and a desire to protect our planet should always underline our ... The main product in our existing lineup - Omvits Omega-3 - is a clean and sustainable alternative to fish oil made from marine algae (hence the ocean theme on our current website). However, our brand is moving into other areas, so a purely ocean-focused theme no longer makes ... Emphasis on clean ingredients, tranquillity, love for nature, zest for life, minimalism and a friendly and approachable brand ... Many of our customers are women aged...+, and our upcoming products will also target this ... They are environmentally conscious, health-focused, nature lovers, and supporters of plant-based ...

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The objective of this project is to redesign the website and create a cohesive and visually appealing set of brand assets that align our website and other digital assets with our new product packaging (which has already been designed). While the scope of this project is for a website redesign, the assets should be able to be repurposed into other digital assets such as email template elements, social media templates, and versatile graphical elements for various digital ... Please note that we do not wish to make design changes that require major additional web ... You can see the visual style of the new product branding from the product packaging images ... The style/theme of the proposed design should complement this new ... The design should include vibrant, bold colours which complement the colours used on the product ... Clean design, wave shapes, abstract shapes, connection to ... Some use of gradients is fine, but try to make use of solid colour where ... If you look at our current website, you'll see that the design is somewhat "cluttered", which is not something we want for the new ... Focus on a clean, minimalistic style with vibrant colours, abstract shapes and modern aesthetics but we still have a unique look-and-feel and character compared to most boring supplement ... Fonts: Gilroy Extra Bold (headings), Oxygen Regular (body text), Palmer Lake (annotations, handwritten elements) Colour Palette: Flexible, can be suggested by the designer based on product ... The only fixed brand colour is the "Omvits Blue" which is #2D...

... Homepage - this should help promote our products and our ethos and lead users to a product page - Menu bar (vertically slim, non-intrusive) - Hero banner (image/video) with a heading, subheading and 2 buttons - Logo bar for press associations & social proof (... as seen ... - Bestselling products carousel (linking to product pages) - Mission statement & about us (a heading, short text and button) - Why choose us? (some short text with 6 icons) - Our plastic-free pouches (three images in 3 columns with text) - Section about our in-house nutritionist with photo and short bio - Section about our...-day happiness guarantee - Featured ingredient (a section with an image on the left column, and a heading, subheading, text and icons on the right column) - Featured product block (with buy box) - Sustainability section - Charity section (Vitamin Angels) - Testimonial carousel (from customers) - Testimonial carousel (from experts/professionals) - Footer (do not change as this has already been redesigned)

Please try to use section layouts that have already been ... We have custom sections that have already been created and can be seen on the following pages: - ... - ... - ... Please try to repurpose these section layouts in your designs as much as ... The styling, colours ... can change but we'd like to avoid large amounts of Shopify development work to create new ... Some light development and changes that can be achieved with CSS styling are ... However, if you do feel that a section could really be enhanced by some development work and elevate the design, then feel free to suggest ... For reference, we use the Shopify Turbo ...

The goal here is to almost "reverse engineer" the new product packaging to create a visual identity for the ... Images of the new product packaging will be provided for reference and ... The designer is encouraged to creatively interpret the new packaging style into a brand-wide ... As you can see, our current website is very ocean-focused with lots of pastel colours and "watercolour" effects, whereas the new packaging is far more minimal with solid colours and abstract ... The new website design needs to reflect ... Please also note that we would like you to create/use graphics and vectors that can be repurposed for other ... For example: - Website graphics on other pages - Email template elements - Social media templates - General shapes and elements for diverse digital uses (image frames, section splitters, icon backgrounds, ... Although the abstract waves form a big part of our new product packaging, we would like to see some more creativity as part of the website ... Please use them for inspiration, but avoid simply using the waves as the only visual ... Please remember that this is an e-commerce site and the ultimate goal is to sell ... So while we want some creativity, please also keep usability and conversion optimization in ... As we are a health and wellness brand, establishing a level of trust and credibility is also ... We would request that all original elements are provided as png files and ai files at high resolution at the end of the project so that they can be used as wider brand assets for other parts of the brand ... We have included a Google Drive link with some brand assets that you may ... This includes logos, icons and most importantly, the design files for the new packaging that should be used to inspire the website design: ...

Every design category has flexible pricing for all budgets. starts at £489.